BLUEFEEL Co., Ltd.

ABOUT BLUEFEEL

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We believe people bear with the inconveniences when
using everyday items as they are used to it.
Bluefeel has desire to determine and resolve those
inconveniences that people are used to using.

Out Strategy
Aim for creating a "purple ocean" strategy, which is
creating a blue ocean from the red ocean.
We aim to become a company that makes innovations
in everyday lives by providing new experiences based
on Bluefeel's differentiated ideas and technologies for
items that are easily encountered throughout the day.
We promise to make products that are more comfortable,
useful and familiar than any others.
Bluefeel was established by top engineers from Samsung
Electronics.
And, it is one-stop system. Bluefeel devises and develops
on its own, and is responsible for post management.
Planning -> Development -> Mass Production ->
Sales/Marketing.

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MINI HEAD FAN PRO BLUEFEEL is specialized in manufacturing portable smart devices.

CERTIFICATES

CERTIFICATES

Main Products

Company Introduction

Bluefeel is a small-appliance startup company in South Korea. Bluefeel began its journey in 2017 when it spun off from Samsung Electronics' in-house venture in recognition of its innovative technology and ideas.

Our first priority is to find and solve everyday inconveniences people have unconsciously become used to while using small appliances. We find inconvenient habits people take for granted using home appliances and research and develop possible solutions to the habits caused by the products.

Beginning with Minihead Fan, a handheld fan with innovative features that changed trends in the portable fan category, Bluefeel has introduced amazing products to inspire the world. Until we are not able to find any inconvenience existing in home appliances, our commitment will not stop.
PLATINUMPLATINUM
  • Response Level
    ★ ★ ★ ★ ★   more than 70%
  • Supplier Level
    ★ ★ ★ ★ ★   5~10 billion (KRW)
  • Transaction Level
    ★ ★ ★ ★ ★   less than 5