Bluefeel is a small-appliance startup company in South Korea. Bluefeel began its journey in 2017 when it spun off from Samsung Electronics' in-house venture in recognition of its innovative technology and ideas.

Our first priority is to find and solve everyday inconveniences people have unconsciously become used to while using small appliances. We find inconvenient habits people take for granted using home appliances and research and develop possible solutions to the habits caused by the products.

Beginning with Minihead Fan, a handheld fan with innovative features that changed trends in the portable fan category, Bluefeel has introduced amazing products to inspire the world. Until we are not able to find any inconvenience existing in home appliances, our commitment will not stop.